The challenge?

Help Kadimah Academy, a small, independent Jewish day school, leverage its strong academic reputation, while gently reinforcing its Jewish dedication to Hebrew language and non-denominational Jewish education.

First, while Kadimah’s reputation as an “organization” has suffered,

The Spirit to Seek. Rebranding the Syracuse University College of Engineering & Computer Science

Syracuse University sought to strengthen its core identity while maintaining a distinctive voice for each constituent college. The small College of Engineering and Computer