Branding & Communications
ACUITY helps clients discover, articulate and implement purpose-driven brands and brand communications. An organization’s community, geography, history, achievements, style, personality, voice and face are elements of its authentic brand. No other institution shares these elements in the same measures and definitions, and a brand properly developed will demonstrate that powerfully. Branding is by definition and necessity authentic and differentiating. A university or college brand appropriately frames your identity and creates an opportunity for your community, students, alumnus, and friends to connect at deeper, more intimate levels with you.
- Collaborative Research. The research methodologies and timelines that we develop and execute for branding assignments exercise the most inclusive and collaborative practices possible. Efficiency is not the primary objective of this work, instead we strive for comprehensive collaboration and transparency. Each constituency must be heard. New information and discovery cease to be the primary research goal at some juncture, instead engagement and communications are equally vital deliverables.
Identify the competition, refine audience segmentation, define new opportunities—and potential challenges through:
- Primary research
Discussion groups, focus groups, individual interviews, audience intercepts, online and telephone surveys, polls, and touchpoint analysis
- Secondary research
Meta-analysis, and fusion research
- Program Evaluation
Extensive experience evaluating funded programs to determine both efficacy and impact for colleges, universities, schools, philanthropic organizations, non-profits, and government entities.