Partner
Experience
- Marketing communications
- Brand development
- Higher education, sports, and nonprofits
- Qualitative discovery through high level interviews and focus groups
- Organizational development
Biography
Stephanie Schwartz is a global marketing, communications, and business development executive with over three decades of innovation and reputation leadership in sports and academia.
At Acuity, Stephanie serves as marketing and communications consultant and advisor to CEOs across the education, sports, and nonprofit sectors.
As one of professional sports’ first female innovators, Stephanie began her career at NBA Entertainment. Collaborating with over 100 broadcast partners and myriad marketing and sponsorship partners, Stephanie oversaw the strategic planning, production, promotion and programming of NBA and WNBA television content in over 200 countries.
Stephanie introduced the league’s first real-time interactive participatory global broadcast of the 2000 NBA Finals—integrating live fan comments from around the world into the international game broadcasts.
While working on the NBA’s international business and observing the demographic shifts taking place in the USA, Stephanie led the introduction of the league’s first diversity marketing platform to embrace the league’s Black, Asian American, and Latino fans at home.
Stephanie joined Yale University in 2006 to lead its nascent global brand marketing and licensing initiative—ultimately growing non-tuition revenue streams, quadrupling trademark licensing and athletics’ sponsorship income.
As leader of Yale’s digital transformation, Stephanie introduced a new visual identity optimized for a global, mobile-first audience, developing and implementing an enterprise-wide digital content capture and distribution initiative, serving on the team that developed and launched what is now Yale Online, and negotiated the university’s first agreements with iTunesU and Youtube.
Finally, she counseled academic and administrative leaders across the university on the negotiation and management of strategic partnerships designed to advance school, unit or university goals.
Following her tenure at Yale, Stephanie led the transformation of the marketing and communications divisions for The New School.
At Fletcher, The School of Global affairs of Tufts University, Stephanie led the total transformation of the school’s marketing and communications division across all areas and programs.
Stephanie holds a B.A. from Columbia University and an M.B.A. with a concentration in International Business from Fordham University’s Graduate School of Business.